Tough Economic Times Takes Toll on NASCAR

From one end of spectrum to the other, America is feeling the effects of a tough economy. Jobs are hard to come by, and many people are feeling the pinch when it comes time to make their monthly payments for lights, rent, mortgages, TV, and anything else you can think of.

NASCAR has also felt the pinch that many people do, in the form of lost sponsorships and lost revenues in terms of ticket sales and racing related merchandise. Grand stands are often sparsely populated during racing events. Some of the merchandise sellers have taken a beating on tee shirt and hat sales.

Is this the beginning of the end for NASCAR?

No, it's not.

NASCAR has dealt with bad economies in the past. Remember the oil crunch in the 1970's? OK, maybe you don't, but I do. I'm old enough to remember gas lines, much as some of us experienced for a few days after hurricane Katrina hit New Orleans a few years ago. The difference between the Katrina fallout and the 1970's was that the initial crunch passed in only a few days after Katrina. In the 1970's, gas was scarce, and sold for very high prices when it was available, for months at a time. The price of gasoline is relative. Today we complain when we pay 4 dollars a gallon for the stuff, and mostly the price of gas didn't reach those heights back in the '70's, but most people earned a lot less money back then too. In the 1970's most people were considered to be 'well off' if they earned $25,000 or $30,000 dollars a year. That can't be said in 2009.

NASCAR has always coped with bad economies. Not just the sanctioning body itself, but the teams involved. Back in the 1970's, NASCAR shortened the advertised length of races, and that seemed to work, to a certain extent. Fewer laps run means less money spent on fuel, tires, and everything else you can think of.

Today, the main crises that NASCAR and it's teams face is not one of fuel, but of sponsorship. Sponsors have been leaving the sport, taking care of themselves in their own ways by consolidating expenditures on advertising. Remember, NASCAR sponsors are driven much the same was as NASCAR itself is. Fans spend the money to support the sponsors, who, in turn pump money into the sport.

Until this year, it's mostly been a win-win situation for all involved. But now things have changed.

Companies such as Home Depot, Lowes, DeWalt, and a myriad of others have seen their sales numbers fall. Consequently, changes have had to be made. Sometimes that means not sponsoring a NASCAR team or one of the NASCAR tracks. For example, DeWalt Tools, a long time sponsor of Matt Kenseth, is leaving the sport. DeWalt has to keep it's company running, and since fewer people have the money to spend on power tools, DeWalt has felt the hit. They figure they can't afford to sponsor the 17 Ford of Matt Kenseth next year. Who could blame them? If you can't afford it, you just can't.

Lowe's is another example. Lowe's is giving up the naming rights at what was originally known as the Charlotte Motor Speedway. People simply don't have enough disposable income to pump into their local Lowe's store, and sales have fallen to the point that Lowe's feels they can't keep pumping money into the race track. As far as we know, Lowe's will still continue to sponsor the 48 Chevrolet of Jimmie Johnson, but one has to wonder if that will become a problem soon for the North Carolina based corporation.

Dale Earnhardt Jr. and the rest of his family have taken their names off of the in-development Alabama Motorsports Park. I don't know for sure if this was directly a product of keeping sponsorship, but it looks that way.

Speaking of sponsorship, Dale Jr. seems to be one of the best at acquiring and keeping such. Robby Gordon could probably show us a few tricks too. But, being the sport's current most popular driver probably doesn't hurt Earnhardt's ability to acquire and keep sponsors. As an Earnhardt fan, who reads and even participates on some the most popular message boards and websites devoted to Dale Earnhardt Jr, I can say that practically all of the Earnhardt Nation have become avid Mountain Dew and Amp Energy Drink buyers. I imagine that that's not true of only the Earnhardt Nation.

If you're a Brian Vickers or Scott Speed fan, you probably don't drink AMP, but tons of Red Bull.

Most Jimmie Johnson fans buy their home improvement items at Lowes. Most Joey Logano fans buy theirs at Home Depot. Fans of Tony Stewart buy their office supplies at Office Depot, and eat there burgers at Burger King. Kevin Harvick fans buy their gas at Shell stations when possible, and use Pennzoil products in their engines. Juan Pablo Montoya fans will drive 15 extra miles to do their shopping at Target, even if there's a Wal-Mart next door.

My point here is that NASCAR has the most devoted fans ever, in my humble opinion. NASCAR fans support their driver's sponsors.

And that's how NASCAR will survive the latest economic crunch.

A fan has a dollar to spend. He buys a bag of M&M's. He just supported the 18 Toyota of Kyle Busch. He could have had Skittles, but he didn't. That's support.

One of the beautiful aspects of NASCAR has been that the fans drive the sport. Fans probably drive every sport, when you get right down to it, but never so obviously as in NASCAR. If a few racing fans hadn't bought tickets to watch Bill France's spectacle on Daytona Beach back in the 1940's, what would we all be doing today? Football's fun, Baseball's great, Basketball's ok, but to me there is only one fantastic sport.

Fantastic is what stock car racing is, the way NASCAR does it. It could be better, but it's still the greatest show on earth, once again, in my humble opinion.

Introducing a New Feature

I have created a separate blog that allows you, yes, YOU, the fan, a forum in which to sound off about anything relating to NASCAR. You can check out the new site by clicking HERE.

There is only one rule, and that is that you keep your comments PG13 rated. Don't say anything that you wouldn't want your kids repeating, or anything you'd be embarrassed if your grandmother heard you say. You know what I'm talking about. Other than that, you can say whatever you want as long as it relates somehow to NASCAR.

Of course, feel free to post comments on this site as well, but the new site will be all about you and what's on your mind.

I'll post new topics every few days, or you can suggest topics you'd like to see posted. The site will not be driven by topics that I choose, however. You can post pretty much anything you want, whenever you want to.

There is no sign up form, no password, however you may be required to type in a word to post your comment. We do that to prevent spam, which no one wants to read.

I'll be posting my own comments there from time to time, so any of you who wonder what gets under my skin may find out on the new site.

Have at it, and have fun.

Who Does the Best Job Broadcasting the NASCAR Races?

We are now in what could be called the third trimester of the racing broadcast season. FOX carried us through basically the first half of the season. TNT took over for a few races. Now ESPN is going to carry us to the finish of the 2009 season. Sure, the Chase races themselves will be broadcast on ABC, but ESPN will be doing all the leg work on those broadcasts.

To be honest with you, I find strengths in all 3 of the broadcast teams. FOX has remained largely unchanged since their start in 2001. They've enhanced their coverage by adding gimmicks over the years, some of which are good, and some of which are not. Digger, oh, boy, don't get me started on Digger. Digger was cute for about 10 seconds, but now that little varmint is on my top 10 list of things I want to shoot. He's about as annoying to me as Barney the purple dinosaur was a few years ago. But then, I'm not a kid. FOX probably was putting younger audiences in mind when they brought Digger up to bat. In other words, FOX is probably being proactive with Digger, cultivating tender, young fans to watch their race broadcasts. I would think that the racing itself would be enough to draw kids to the TV on Sundays, but FOX apparently feels the need to go the extra mile.

Darrell Waltrip and Larry McReynolds do an adequate job of providing color comments for the broadcasts. Both have matured in their second careers as broadcasters, and both bring a lot of humor to the show. People either like Ole DW or they don't. I watched him as a driver basically all of his career in that endeavor, and I have a lot of respect for Waltrip. Early on, DW was hated much as Earnhardt was during most of his career. Darrell was the 1970's version of Kyle Busch. Darrell had tons of attitude, but he also had the ability to win races. He could talk the smack, but he could back it up on the track.

As much as I appreciate FOX's efforts to bring racing to my TV, I was somewhat relieved when they handed off the broadcast duties to TNT. Ole DW and Digger are too much for me to take for an entire race season.

TNT became a much improved team this year when Ralph Sheheen was put on play by play duties, due to an apparent meltdown by veteran Bill Weber midway through TNT's tenure as the broadcasters du jour. Personally, I've never had much use for Bill Weber. It's nothing personal, but he just grates on my nerves. Ralph Sheheen's obvious enthusiasm for anything racing was apparent from the beginning, and I was actually entertained by his work on the broadcasts. If the management at TNT as half a brain, they should make sure Ralph doesn't get away from them.

To me, what set TNT's broadcasts apart from the rest is the veteran driver and racing pundit, Kyle Petty. As much as I appreciated Kyle's driving ability, I appreciate him much more when he has a microphone in front of him. Kyle has a no nonsense style about him that is priceless in the world of racing color commentary. Kyle will tell you what happened. You can trust Kyle. That's the way I feel, anyway.

Wally Dallenbach has been doing these broadcasts on TNT from the very beginning, and to tell you the truth, I didn't like him much in the beginning, back in the old NBC days. Wally has impressed me in recent years though. Wally and Kyle Petty seem to work well together, and to me, provide the best color commentary in the racing world. I have missed TNT, and personally wish they had more races to broadcast.

Larry McReynolds also joined the TNT broadcasts, jumping ship from FOX, I suppose, but he does great work on the TNT broadcasts. To be honest, I appreciate Larry Mac more on the TNT shows, even though he has a lesser role there. Larry was a great crew chief back in the day, and he provides a ton of technical knowledge to any broadcast team. Larry is a great foil to DW's wit at FOX, but he truly shines in his role as a crew chief on TNT's broadcasts.

ESPN is currently at the reigns when it comes to putting NASCAR on TV. Dale Jarrett and Andy Petree do great work bringing the race to us, color wise. Unfortunately, they are also doing most of the play by play work as well.

Don't get me wrong. I love Dr. Jerry Punch. He's been in the sport a very long time, and he's more than deserved his shot at being in the booth. Brutal honesty requires me to say that Jerry should probably be back on pit road though, because, in all honesty, he's at his best in that role. During the latest Nationwide series race, Dr. Punch was not in the booth, and was replaced by the venerable Marty Reid, and I thought, personally, that Marty did a great job calling the race. Marty also seemed to be a natural fit with Dale and Andy.

ESPN does try to keep the fans informed on what's going on back in the field, but they seem to be silent about cars that drop out after a few laps. Yes, I'm talking about start and park cars, mostly, but as a fan, I'd like to know who they are and why they claimed they couldn't continue to race. Many camera shots so far this season have shown cars going down pit road on restarts with no explanation from the booth. They don't have to tell us what's going on with the car that quit the race when a restart is on, but at least tell us later, when they have a chance to.

Dale Jarrett is a jewel in the broadcast booth. Like Kyle Petty, Dale tells it like it is. Dale, like his dad Ned, seems to have taken to broadcasting like a kitten to milk. Andy Petree is no slouch either. Andy has been both a crew chief and a team owner, and he has the ability to tell it like it is as well.

OK, enough of the talk. Here's my grades, and I'm a tough grader.

TNT - A-
FOX - B
ESPN - C

ESPN, and of course ABC, is still a work in progress. I'll grade them all again in November, God willing.

Rainy Days and Mondays

For the second consecutive week, NASCAR finds itself moving the Sunday show to Monday because of rain. Thanks to NASCAR's presence in Pennsylvania and New York these last two weeks, people in that part of the country must be rejoicing that the drought is over, if indeed there was one in that area to begin with.

Last week at the Pocono race in Long Pond, PA, we actually saw some pretty exciting racing. Watkins Glen has long been circled on my schedule, because with the new car that the Cup series is using, and the resulting lack of handling and ease of passing other cars, I've been looking forward to the Sprint Cup's second road course race of the season. At Watkins Glen, we're almost guaranteed hard racing and some excitement in terms of spins. I don't want to see anyone have a bad day at Watkins Glen, but inevitably, someone will.

Someone will have a great day though. Come hell or high water, NASCAR is going to try to get this race in today. If they can at least run half the posted distance, that will be good enough. Hopefully, we'll all see a full race today.

NASCAR hates rain delays. The show that's supposed to take place on Sunday gets pushed to Monday, when many people will be working. A lot of fans who bought tickets for the event were forced to travel home on Sunday evening without having the benefit of seeing what they came to the track to see. TV ratings will drop for much the same reason. Dedicated NASCAR fans will TIVO the race or tape it, or will watch the replay later in the week, but it's just not the same. We plan to see the show, and when the show is postponed, we're all disappointed.

As for me, I will be watching the race, since I have little else to do anyway. I hope to see a full race, with lots of hard driving, passing, and strategy. I also hope to see maybe a new winner today, someone whom nobody gave a ghost of a chance of being in the front when the checkered flag waves.

I, for one, will be hoping for drought conditions in the Greater Elmira, New York area for at least a few hours this afternoon.

Rain, rain? You can come again some other day.

Back to Road Course Racing. And I'm Glad

Don't like the road courses in NASCAR? Once upon a time, I didn't either. I've changed my mind on that over the last few years though.

Many NASCAR purists have never thought much of the so-called 'road ringers' that inevitably show up at Infineon in California and Watkins Glen in New York every year. Many of these drivers are seldom heard from during the rest of season. Some of them have no interest in running oval tracks at all. Some of them would love to be full time NASCAR drivers, but don't have the backing to run anywhere else besides the road courses. I suppose it's always better to showcase your talents when you have few opportunities to show what you can do.

Most of the regular drivers in NASCAR seem to look at the road courses as a challenge, in a few cases, an unwanted challenge. Success on oval tracks does not always translate to success on road courses, but a surprising number of drivers primarily known for their success at tracks such as Daytona, Bristol, Darlington, or Martinsville have been successful on the road courses over the years. For some reason, the reverse seems to rarely be true.

For instance, Robby Gordon is considered a serious threat at any road course, and has indeed won at both Sonoma and Watkins Glen in his Sprint Cup career. Robby's first win came, however, at New Hampshire. Robby's only other NASCAR win was in the Nationwide series, of all places, at Richmond.

Of todays current Sprint Cup drivers, Mark Martin has won at the Glen 3 times, so the driver with the most wins currently in 2009 shouldn't be counted out here. Jeff Gordon and Tony Stewart have each won 4 times at Watkins Glen. Kevin Harvick and Kyle Busch each have a win here.

In the Nationwide series, Ron Fellows has won 3 times since 1998. Ryan Newman, Kurt Busch, Kevin Harvick, and Marcos Ambrose have also won the Nationwide race at the Glen. Believe it or not, Dale Earnhardt Jr. won at the Glen in 1999 in the then Busch series.

Some drivers attempting to make the field at this years Cup race at the Glen include P.J. Jones, Boris Said, Ron Fellows, Max Papis, Brian Simo, Tony Ave, and Andy Lally. In all, there will be 11 cars not in the top 35 in points attempting to make the field, a total of 46 cars on the entry list, so 3 of these 11 cars will not make the race.

Probably the main thing I'm personally looking forward to this weekend is the fact that the races will likely not be boring. There will be spins and passing. There will be tempers flaring.

In other words, there should be good racing at Watkins Glen this weekend.

Correcting My Mistake

Yesterday I wrote about ESPN's policy regarding social networking sites, and I have apparently erred, and I wish to apologize for that.

I received an e-mail today from Andy Hall, who is a manager of media relations for ESPN Communications. Mr. Hall was kind enough to pass on some more information on the matter, in the form of an article which appears on USA Today's website regarding ESPN's policy. You can read the entire article here.

I will quote from the article:

Take ESPN's latest "Guidelines for Social Networking" that were slated to be announced Wednesday but Tuesday leaked via Twitter. ESPN's Ric Bucher tweeted ESPN "prohibiting tweeting info unless it serves ESPN." ESPN's Kenny Mayne followed with a timely international analogy: "was informed 2nd hand of Taliban-like decree against further Twitter."

If only there was such foul play afoot. Instead, the policy suggests ESPN staffers shouldn't tweet what they "wouldn't say" on-air or write online. Which should be pretty obvious, given that if ESPN staffers communicate something deemed offensive, nobody cared about the specific venue. ESPN'sDana Jacobson was suspended last year for foul comments she made at the podium of a celebrity roast in Atlantic City — it wouldn't have mattered if she'd delivered them by carrier pigeon once they became public.

The ESPN policy suggests tweeting should be just one more product, meaning no "discussing internal policies," no "disparaging colleagues or competitors" or defending "your work against those who challenge it."

Companies like the idea of their tweeting to hype company stuff, but not having them send online traffic to other websites. Now, all ESPN tweets need to appear simultaneously on ESPN.com and Twitter.com. Says ESPN.com editor Rob King, "Twitter is evolutionary, not revolutionary."

I wish to apologize for jumping to the conclusions that I did concerning ESPN's policies. I neglected to wait until ESPN had a chance to respond to all the buzz going on yesterday. I was using the information that I had at that time, and I appreciate Mr. Hall for taking the time to point out the fact that I had not head all the facts when I wrote the piece yesterday.

Thanks, Mr. Hall. It appears that nothing from the fans' point of view will change regarding NASCAR fans getting their news.